With the internet and globalization, a website has become one of the most significant ways for a company to communicate with its clients.
A well-designed, professional-looking website can help businesses build trust online and market their products or services more effectively.
What, though, makes a website appear “professional”? What are some of the greatest web design approaches for converting visitors into paying customers? This post will walk you through some simple recommendations on how to improve your company’s web page!
Building Conversion Rates
The single most critical indicator that any firm should be tracking is the conversion of visitors into customers. Conversion rates, according to the experts at trustmary.com, tell you how well your website and marketing materials convert and whether they need to be changed or redone. There are numerous tools available to assist you in gathering this information so that you can determine which portions of your website function and which do not.
Some programs, for example, let you measure how many people visit your page, what browsers they use (so you can check for compatibility), and where they come from. Most importantly, they will inform you which portions of your page are attracting the most attention, allowing you to determine if your layout or copy is ineffective.
Designing Your Page
When designing your page layout, a decent rule of thumb is to have four columns with material in each column. Across all columns, the text should be oriented to the left or right. It makes no difference which you choose as long as the text is aligned in one way. This results in a straightforward, well-organized structure that helps visitors to concentrate on the information they need to read and interact with.
It is recommended that your logo be positioned in the top-left corner of each page of your website, with the menu bar just beneath it. When you include your logo in all of your marketing materials, visitors will be able to browse your site more effectively, and they will know where to go (e.g. business cards).
The Website’s Content
Your page’s content should be simple to read and understand. People will not read your website if it has a lot of text on the primary page. Even if you don’t have a lot of content, strive to add something new every time you update your website so that visitors know there will always be something new when they return.
People want to know exactly what you have to offer and how it may help them. Be specific in your product or service descriptions, but don’t go into too much unneeded information. If a potential customer is interested in what you have to say, they will scroll down and read more about it. If you don’t, they’ll probably leave your site.
Placing Testimonials On Your Site
Placing testimonials on your website is one of the most effective ways to demonstrate visitors that you are trustworthy. These might come from clients who are pleased with your work, as well as family and friends. Including these on your website shows potential customers that other people have tried your product or service and like it.
Try having satisfied customers write short evaluations about your products and what they like so much about them if you manage an online apparel store, for example. This will give consumers the impression that they will be equally satisfied if they buy from you.
How to Increase Website Conversions to Get More Sales
Improve your website conversion rates by following these 110 recommendations.
Clear off the clutter on your website. A simple, clean website design not only improves user experience but also increases conversion rates. According to Google, the probability of conversion declines by 95% as the number of elements on a page (pictures, text, titles, etc.) increases from 400 to 6,000.
Improve the speed of your website. If your site takes a long time to load, you may be losing conversions because users get tired of waiting a few seconds longer. According to one study, even a 1-second delay in loading time resulted in a 7% drop in conversions. Streamline page content, compress huge photos, and choose a high-quality website hosting business to reduce your website’s load times.
Develop a sense of trust. People are more willing to conduct business with organizations they can trust, so make sure your website portrays a professional, reliable image. Display trust seals such as Better Business Bureau Accredited Business, Norton Secured, and McAfee Secure on your site to show visitors your site is safe and your business is legitimate; upgrade to the more secure HTTPS/SSL communication protocol; include customer testimonials on your site; and make sure you’re effectively managing your online reputation.
Make your website mobile-friendly. As more people use their smartphones to browse and shop, ensuring that your site provides a positive mobile experience is critical to increasing your conversion rates. Your site should be mobile-friendly, with a mobile-friendly layout, simplified forms, and callouts and buttons that are readily clickable.
Use high-resolution pictures. People respond to visuals, and having high-quality photographs on your site will pique their interest and elicit an emotional reaction. A nice, professional-looking picture that makes your site visitors feel good is a terrific method to encourage them to act. Use numerous product photos showcasing different angles and critical characteristics to enhance conversion rates if you operate an online store.
Make your own landing pages. If you’re running PPC or social media ads, don’t include any links to your home page. They want to learn more about that specific product or service if they’re interested enough to click, not become lost around your website trying to find the information they need. Create a customized landing page for each campaign with a streamlined design and a single clear call to action to increase conversions.
Concentrate on the advantages. If you’re marketing a product or service on your website, go beyond a list of features to show potential buyers what they’ll get if they buy it. Putting the focus on benefits conveys value and indicates to visitors how purchasing your goods or service will enhance their lives.
Make it simple for customers to seek assistance. If a potential customer has a problem or has a query, they need to know how to fix it quickly—if you make them wait or don’t provide them with an easy option to obtain help, they’ll probably leave your site. Provide easy access to customer service via phone, email, or live chat.
Video demonstrations should be included. People are watching more videos than ever before, and it’s not just for fun. Video on a landing page can increase conversions by up to 80%, and 81 percent of visitors have been persuaded to buy something after watching a video.
Include a site search option. Your website navigation should make it simple for visitors to locate what they’re searching for, but if it doesn’t, or if they need a quick solution to a particularly specific issue, putting a site search option on your website can prevent visitors from leaving to look for the answer elsewhere. People that use on-site search are 216 percent more likely to convert, according to WebLinc study.