Using LinkedIn Ads for business has never been easier. Whether you’re looking for a new way to bring in new leads, or looking for a better way to make sure that you keep your current ones, LinkedIn advertising is an increasingly valuable part of a company’s online strategy. And unlike social media, where the attention span and interest can be easily distracted, LinkedIn marketing has a much longer lifespan. With over three hundred million users, it’s unlikely that another social network will have that many members in the same place ten years from now. LinkedIn advertising is therefore a solid investment for any business that wants to take its online strategy to the next level.
LinkedIn ads let you target specific demographics to help you create custom advertisements. The database includes individuals who work in various fields-accountants, artists, lawyers, surgeons, etc. You can find different ad types for each industry and create unique campaigns based on them. You can also find creative formats available for linkedin ads, as well as targeting options such as geography, age, gender, and even specific language. These options make creating an attractive campaign easier than ever before.
Ads can also include lead Gen forms. These lead Gen forms can be used to inform customers about your products and services as well as make contact with them. With linkedin ads, you can also target specific markets to increase your reach. Lead Gen forms can also be used for sales or promotions of your linkedin ads.
Businesses can also create event-triggered linkedin ads and video ads. An event-triggered ad is linked to a linkedin email list so that when your contacts take the link to the linkedin page and click on it, they are automatically notified of your event. Businesses may choose to institute these events through newsletters or via social media outlets such as Facebook. For video ads, businesses can opt to post videos in YouTube or Vimeo, as well as through linkedin’s own social media channels. Video ads are also very easy to place as you only need to embed a short snippet of the video within your message.
Other ways to increase your CTRs with linkedin ads are using targeted keywords and generating dynamic ads. With targeted keywords, you can ensure that only people looking for what you are selling see your linkedin ads. With dynamic ads, a business can show images, video, and popups based on real people who have opted in to receive your emails.
Creating high quality content is essential for your linkedin ads to have higher CTRs. Companies need to create ads that are interesting enough to capture attention but not too intriguing that people lose interest. Studies show that most of your conversions occur at the second step of conversion, after a prospect has made an interest decision. High quality content will help you achieve this. Companies who lack content will have a lower conversion rate because they will run out of time before their prospects will be interested in what they are offering.
A word of advice: while conversation ads look great, they do not perform as well as text-based lead generation ads. Conversational ads have a much shorter lifespan than text based ads, which make them a poor choice for most companies. If you want to get the most out of your website’s lead generation potential, go for the long-term value with content-rich webinar ads instead. That said, for those who have the budget, conversation ads work wonders.
With the right advertising strategy, you can reach your targeted audience without spending as much money. By creating content-rich ads, using targeted keywords and going for quality over quantity, you can increase your company’s ROI by targeting your audience and delivering the appropriate message to your target group. This will definitely translate to increased sales.